IMC assists clients with primary and secondary research, competitive reviews, sales trending,
technology benchmarking, business and market planning and communications program
development. We have worked with a range of media businesses to investigate emerging
market opportunities across the digital-interactive spectrum. If you need assistance with
concepting options or planning see our Creativity and Operations pages.
ATT Electronic Publishing Study 
Comprehensive review of publishing industry delivery platforms to determined best
opportunities for investment and business development. Resulted in ATT establishing an
interactive television studio,
Highlight Communications Interactive Media Survey
Reviewed and reported on interactive television, electronic gaming, and place-based
amusement for Switzerland’s leading video rental company. Lead to development of Future
Park amusement center, including theme and vendor sourcing of flight simulators, set
designers, and costumes.
Hughes Entertainment Simulation Center Investigation 
Examined market potential for location-based entertainment. Assignment included competitive
assessment; attraction investigation, and five year pro-forma profit/loss modeling.
Auto Aftermarket eCommerce Survey
Reviewed and analyzed e-commerce methods and techniques used by the twenty largest
automobile after-market parts and services providers.
Click for list of publication credits.
Industry Profiling     Market Research     Competitive Analysis     Study Writing 
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                                                                   and taking equity positions in 40 ventures.