Cythere Digital Operations Consulting
Reviewed business practices and developed the operations manual for Cythere, France’s
leading independent Internet firm, in preparation for sale of the company to Canada’s Nurun
FCBi Best Practices
Helped organize the digital advertising department of Foote, Cone & Belding a Top 20
advertising agency. Developed the digital media group’s Best Practices training and work
processes. Initiated the US inter-office work-sharing program
AAAA Guide to Online Advertising
Researched and wrote the online advertising training manual for the American Association of
Advertising Agencies. The 100 page primer provides an introduction to campaign research,
planning, buying, tracking and reporting for member agencies launching interactive practices.
Chipwich Street Vending Program
Oversaw hiring, inventory, depo management, daily bookkeeping and banking for NYC’s 100
cart summer ice cream effort. Assignment included retailer sampling support and package
design programs for Chipoppity Minaturea Cookie Snacks launch.
Process Development      Workflow Analysis      Best Practices
Performance Audits      Budget Controls
Digital media requires fluid, dynamic, iterative processes which affect project planning,
development, testing, implementation, tracking, reporting, and administration. Having a broad
scope of experience in varied project areas, IMC can provide an alternative perspective, fresh
thinking, and new approaches that compliment your organization’s existing processes and
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