Reviewed business practices and developed the operations manual for Cythere, France’s

leading independent Internet firm, in preparation for sale of the company to Canada’s Nurun

Helped organize the digital advertising department of Foote, Cone & Belding a Top 20

advertising agency. Developed the digital media group’s Best Practices training and work

Researched and wrote the online advertising training manual for the American Association of

Advertising Agencies. The 100 page primer provides an introduction to campaign research,

planning, buying, tracking and reporting for member agencies launching interactive practices.

Oversaw hiring, inventory, depo management, daily bookkeeping and banking for NYC’s 100

cart summer ice cream effort. Assignment included retailer sampling support and package

design programs for Chipoppity Minaturea Cookie Snacks launch.

Process Development      Workflow Analysis      Best Practices

Performance Audits      Budget Controls

Digital media requires fluid, dynamic, iterative processes which affect project planning,

development, testing, implementation, tracking, reporting, and administration. Having a broad

scope of experience in varied project areas, IMC can provide an alternative perspective, fresh

thinking, and new approaches that compliment your organization’s existing processes and

methods.

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