IMC has planned, produced and managed online consumer, B2B and public service
awareness, acquisition and lead generation programs. This work has included direct mail, WAP
sites, telemarketing, banner campaigns, web, mini, micro and WAP sites for consumer goods,
healthcare, travel, publishing, technology and finance clients.
Cosmair Multi-Year Online Media Strategy
Developed the French cosmetics giant’s first multi-year $25MM on-line corporate/brand
media buying strategy for portals, content sites and search engines.
Other online advertising campaigns have included:
Sotheby’s
Merck
Zest
Campaign Planning
Metlife
USPS
United Healthcare
Optimization
Reporting
Cosmair
Chase
Jamaica Tourist Board
Analytics
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Bounty
Headed Proctor & Gamble’s low-information brands’ corporate online marketing investigation,
Produced leading edge, cross-platform, creative advertising exploratory, resulting in the
development of the first roll-down banner and Unicast interstitial ad.
Motor vs Mitchell Outbound Telemarketing
Pfizer Xanax & OrthoMcNeil’s Ultracet
Project managed pharmaceutical website development.
Nicorette/Nicoderm
Produced Time Warner FSN interactive television commercial and the brands’ first websites for
SmithKlineBeecham‘s over-the-counter smoking cessation products.
Created online live play ‘sampling’ site for one of the leading board games of all time. The
assignment included managing the webs first ever real-time, multiplayer online contest!
Carrefour Three Year Online Marketing Plan
Developed three year pro forma online marketing plan for Carrefour-backed wholesale,
communications device e-commerce website.
Managed Hearst Publishing’s first outbound B2B telemarketing program for magazines and
repair manuals. Created BRC card response call scripts, trained telemarketers, tracked
program response and reporting. Program success caused Hearst to take it in-house.
